Crisis & Strategic Communications

Crisis & Strategic Communications

Create Visibility, Build Reputation and Drive Opinions & Behavior
46% of companies have been damaged by negative press coverage, up 29% since 2012.
90% of people only look at the first page of search engine results to form their impression.

The Best Defense is a Great Offense

Communication is one of the most important activities a business undertakes. It shapes perception, it influences, and it drives behavior changes for key audiences including customers, employees, and investors. With decades of experience, we bring a 360-degree view to build trust, amplify core values, and protect your organization’s most valuable asset.

 

Our team delivers around-the-clock support to solve complex problems, enhance your market position, and protect your brand equity. This allows you to focus your efforts where they are needed most.

Solutions

Crisis Management

Trust is earned over years and lost in minutes. When a crisis occurs, an organization’s response can have a lasting impact on its reputation and bottom line. Our crisis team has deep experience navigating clients through diverse and sensitive matters including workforce accidents, executive scandals, data breaches, litigation, natural disasters, and product failures, to name a few. With 24/7 support, we are where you need us, when you need us to anticipate, navigate, and overcome your most complex challenges.

Key Elements:

  • Identify Audiences & Communications Needs
  • Strategic Messaging Development
  • Media Coaching & Management
  • Competitive Media Analysis

Crisis Preparedness

Preparedness is a critical step in effective crisis management. ASSET360’s vulnerability assessment evaluates existing communications plans, audits business risks, and predicts likely crisis scenarios. After mapping your threats, we develop a crisis communications plan complete with key messages, strategies, and tactics for each scenario identified. We also train your team using simulation exercises and crisis drills, provide media training, and annually revisit your plan to ensure you are prepared for evolving disruption.

Key Elements:

  • Reputation Assessment
  • Threat Mapping
  • Communication Playbook Development
  • Tabletop Drills
  • Training

Change Management Communications

Thriving organizations look for ways to transform how they do business in a competitive marketplace. To be successful as your company evolves, employees must understand the “why” and “how” behind the journey. Our team of communications experts tell your story in a way that accelerates change and energizes your workforce – while reinforcing your organization’s core values.

Key Elements:

  • Operational Redesign
  • Leadership Transition
  • Mergers & Acquisitions

Strategic Communications & Positioning

A strong communications plan can differentiate your brand within a congested and noisy marketplace. Leveraging decades of experience, we create a compelling narrative that captures your vision, culture, and strategic direction. We combine our global reach with local knowledge to arm our clients with tangible communications to solve strategic, culture, and engagement challenges.

Key Elements:

  • Strategic Marketing & Planning
  • Thought Leadership Strategy
  • Media Relations
  • Social Media Management
  • Reputation Building Programs

Advisors

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